Meta Ads
Facebook Retargeting Campaigns: Audiences, Offers and Setup That Work
Most visitors do not buy on the first visit. Here is how to bring them back with Facebook retargeting.
28/10/2026
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Author: rubelhasanrokib
TikTok Ads
TikTok Ad Creatives That Convert: Hooks, Structure and a Testing Plan
Creative is the biggest lever in TikTok Ads. Here are the hooks, structure and testing plan I use for clients.
27/10/2026
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ChatGPT Ads
ChatGPT Ads vs Google Ads: Which Should US and UK Businesses Use?
A practical comparison of ChatGPT ads and Google Ads, and how US and UK businesses can decide where to spend first.
26/10/2026
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Conversion Tracking
Google Ads Call Tracking: How to Track Phone Calls as Conversions
For service businesses, calls are often the most valuable lead. Here is how to track them properly in Google Ads.
25/10/2026
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Server-Side Tracking
First-Party Cookies and Custom Subdomains for Server-Side GTM Explained
Why your server-side container should live on a subdomain like data.yoursite.com, and how first-party cookies improve tracking.
24/10/2026
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Snapchat Ads
Snapchat Ad Formats Explained: Which One Should You Use?
Snap Ads, Story Ads, Collection Ads and Dynamic Ads explained, with practical advice on which format fits your goal.
23/10/2026
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Meta Pixel & Conversion API
Meta Conversion API on Shopify: Setup, Data Sharing Levels and Common Fixes
How to connect Meta Conversion API on Shopify, which data sharing level to choose and how to fix the most common problems.
22/10/2026
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Google Analytics 4 (GA4)
GA4 E-commerce Tracking for WooCommerce: Complete Setup Guide
A step-by-step guide to tracking WooCommerce purchases, carts and checkouts in GA4 with Google Tag Manager.
21/10/2026
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Google Ads
Google Ads Performance Max: A Practical Guide for Small Businesses
Performance Max can work well, or waste budget on low-quality placements. Here is how to set it up with control.
20/10/2026
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Snapchat Ads
Snapchat Ads Optimization: How to Lower Costs and Get More Sales
The Snapchat Ads optimization system I use for local businesses: broad, targeted and retargeting campaigns, city targeting, bidding and creative tips.
20/10/2026
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