Portfolio
Digital Marketing Portfolio: Ads, Tracking and Analytics
Selected projects and real account results across Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, conversion tracking and analytics.
Featured Work
Selected Work Across Ads, Tracking and Design
A few representative projects from e-commerce, service and D2C clients.
Ads
E-commerce Meta Ads Scale-Up
Restructured a Meta Ads account with clean testing and scaling campaigns plus accurate tracking.
Tracking
Server-Side CAPI Migration
Moved a store from browser-only tracking to Conversions API with deduplication.
Dashboard
Looker Studio Client Portal
Built a live client dashboard combining GA4 and ad platform data in one view.
Web Design
Shopify Landing Page Rebuild
Rebuilt a landing page around offer clarity and a faster checkout path.
Analytics
GA4 and GTM Full Migration
Migrated analytics to GA4 with a clean Tag Manager container and key events.
Ads
TikTok Ads Launch Strategy
Planned creative angles, Pixel setup and testing for a new TikTok Ads launch.
Meta Ads
Facebook and Instagram Ads Results
Screenshots from Meta Ads Manager. See the Meta Ads service.
Facebook Ads campaign management, July 2026
Facebook Lead Ads results, July 2026
Facebook Ads order and sales dashboard
Google and TikTok
Google Ads and TikTok Ads Results
Call, lead and ticket-booking screenshots from real client accounts. See the TikTok Ads USA farm case study.
Google Ads call conversion report
Google Ads cost per lead overview
Booked leads dashboard
TikTok Ads, USA farm: 480 ticket bookings in 7 days at $2.10
TikTok Ads, USA farm: 793 bookings at $4.13 from active campaigns
Snapchat Ads
Snapchat Ads Results: Real Purchases and ROAS
Live screenshots from Snapchat Ads Manager for e-commerce and US seasonal campaigns, client names hidden. See the Snapchat Ads management service.
1,647 Purchases at 8.15x ROAS
12-month account overview (Oct 2025 to Oct 2026): US$17,303 ad spend returned 1,647 purchases at 8.15x purchase ROAS.
305 Purchases in 7 Days, Texas USA
Seasonal campaigns in Texas, USA (9 to 15 Oct 2026): US$570.90 spend, 305 purchases, 44.51x ROAS and cost per purchase from US$1.13.
US$1.54 Average Cost per Purchase
Ad-level creative testing for a fall festival campaign: 78 purchases at US$1.54 average cost per purchase and 51x ROAS.
Tracking
Conversion Tracking and CAPI Results
Event Match Quality and deduplication proof from Meta Events Manager after server-side tracking setup.
Event Match Quality before and after CAPI
Events Manager deduplication status
Purchase event match rate
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